Ας κάνουμε μια ανοιχτή σύγκριση μεταξύ ψηφιακού και παραδοσιακού μάρκετινγκ, ώστε να δούμε ποιο υπερέχει και γιατί.
Compressible: According to Miller, "Uncompressed digital info is quite large, and in its raw type, it would really create a bigger sign (therefore be more difficult to transfer) than analog details. Nevertheless, digital facts is often compressed. Compression cuts down the level of bandwidth Area required to mail information and facts.
Further than your web site, you will likely prefer to concentration your initiatives on company-focused channels like LinkedIn, in which your demographic is paying out their time online.
Twitter Adverts strategies: Listed here, people can pay to put a number of posts or profile badges towards the information feeds of a certain viewers, all dedicated to accomplishing a specific purpose for your company. This purpose could be Web-site website traffic, much more Twitter followers, tweet engagement, or even application downloads.
The exact same can’t be reported for traditional sorts of promotion. It doesn’t matter how your billboard performs — it however prices the identical, regardless of whether it doesn’t transform.
Numerous marketers will use these social media platforms to create a viral campaign. Partnering with a well known information creator or collaborating inside of a craze that resonates with a broad audience can be a viral marketing method.
This is a wonderful illustration of a digital marketing campaign as it claims some thing concerning the manufacturer. With this campaign, Lego usually takes a stance on essential global troubles as a method to connect with its audience.
This term denotes the development and advertising of material belongings for the objective of building model awareness, targeted traffic development, guide generation, and prospects.
What I Like: With that message, they could arrive at even more and more people, maximize manufacturer consciousness, and exhibit their viewers the manufacturer aligns with their values.
When in doubt, check out the two, and iterate on the method when you understand which channels — paid or cost-free – accomplish greatest for your personal brand name.
A rather before, incredibly responsible version of the exact same concept was to bundle a sequence of audio digital "sign" and "no sign" information (i.e. "sound" and "silence") on magnetic get more info cassette tape for use with early property desktops.
Μην ξεχνάς ότι το Ψηφιακό Μάρκετινγκ είναι η προέκταση της φυσικής σου επιχείρησης. Δεν λειτουργεί ανάποδα.
Instead, consider you have that brochure on your internet site. You'll be able to measure particularly how Many individuals seen the site it’s on, and you can make use of a variety to collect the Get in touch with facts of those who downloaded it.
As digital marketing causes it to be more simple to measure your marketing attempts, this would make enhancing your conversion rate simpler also. With the ability to measure the performance of each and every tactic assists you acquire much better approaches.